In the translation world, it’s easy to focus on global giants like English, Spanish, or Mandarin—but what about the languages that carry centuries of cultural heritage? This week, we spotlight one of the most underrated linguistic treasures: the Sámi language.
You’ve probably heard of Lapland’s reindeer or the Northern Lights, but the Sámi language tells stories far beyond tourist brochures. It shaped international terms like tundra and influenced place names like the Kola Peninsula. Thus, Sámi is a lesson in living history that is still relevant today.
The Sámi language: How culture and history shape the modern world
The Sámi language has long been a topic of academic and public debate. While the proto-form of modern Sámi languages disappeared centuries ago, by the 21st century, around 10 living Sámi languages (or dialects) remained, with written standards for six of them.
This language is rich in history and carries profound insights into the Sámi people’s origins. For instance, the name “Kola Peninsula” comes from the Sámi word “Kola,” meaning “rich in fish.” The term “tundra” also originates in Sámi, initially referring to a mountain range or flat plateau covered with sparse vegetation, and has since become an international term. Sámi reindeer herders also use more than ten words for reindeer, and “kamusi,” referring to reindeer leg hide, has gained global recognition.
Despite harsh living conditions, the Sámi language remains poetic and expressive, with phrases such as “The sun was late in rising because it saw her youthful beauty” and descriptions of a land where “rivers run red from the blood of reindeer lungs, and instead of stones, reindeer liver is found.” The Milky Way is poetically known as the Star Belt in Sámi.
The Sámi people have made notable contributions to the global stage. Famous individuals of Sámi descent include Renée Zellweger, Greta Thunberg, Liv Tyler, and Astrid Lindgren.
Why this matters for businesses and cultural collaboration
Think the Sámi language is just a cultural curiosity? Think again.
Governments across Norway, Sweden, and Finland are investing in language revitalization programs, creating opportunities for businesses ready to engage authentically with these communities.
Tourism is booming in Lapland and other Sámi regions, with travelers seeking immersive experiences like traditional fishing, reindeer herding, and cultural festivals. Translating content into Sámi can open doors for businesses eager to connect with these growing markets.
The Sámi language also holds official status in 8 municipalities in Norway and 4 municipalities in Finland. It is protected by the Swedish Constitution.
Besides, Sámi has its own Wikipedia page. The language is active in media, education, culture, literature, and business.
Get in touch with TLD today—no language is too small to make a global impact.