The Utility and Drawbacks of Translation Apps - The Language Doctors

The Utility and Drawbacks of Translation Apps

What is the Demand for Translation Services in Global Business Communication?

Globalization and digital communication have transformed the scope and way of doing business. With the rapid growth of the online market, selling products or services to a global customer base is no longer limited within a certain geographical location or limited to only a few large corporations. For capturing these unprecedented business opportunities an increasing number of startup companies are entering the global market to offer their goods or services worldwide. Therefore, they are struggling to overcome the language barriers and the demand for translation is increasing than ever before.

Companies are seeking high-quality translation services for their website content, marketing, and promotional materials, product catalogs, manuals, and even training material. Moreover, there are many more issues that are required to translate appropriately to make sense to your new target market. As a result, the demand for clear, precise, effective, and contextual translation services increases.

Your business success depends on selecting the right translation service from a reputed and experienced service provider otherwise many things can go wrong due to misinterpretation and create communication gap. Wrong translation can harm your business in many ways such as financial loss, damaged reputation, and make your business vulnerable to competitors. Consequently, to survive and sustain in the global competition companies are spending a huge amount of money on translation services to avoid miscommunication with their stakeholders such as customers, vendors, partners, agents, and government agencies. According to a global survey, the yearly expenditure on translation services by enterprises is estimated to reach $45 billion by 2020.


The Benefits and Limitations of Translation Apps

The rise in globalization and technological advancement has led to the growth of machine learning and artificial intelligence (AI) to cutting down the cost of translation services. Today we are enjoying AI-empowered translation services apps like Google Translate, Amazon Translate, and Microsoft Translator that have highly evolved recently to deliver more accurate translation.
The recent developments in natural language processing (NLP) and neural machine translation algorithms have made the translation apps more accurate and effective than earlier. Moreover, this change has created the demand for businesses to find the right app development agency that guides them to find an effective translation app.

The translation results of translation apps are good enough for a business which are required to translate their web pages or product descriptions for normal surfing. Often these services are free, and the service provider shows ads. However, when a company wants to create a user manual in a foreign language, translate a legal or tax document, or developing a user interface for an application in a new language, the company requires error-free, proper translation. In this case, they can still use the translation apps for the initial stage and afterward hire a human translator to get it refined. Similarly, these tools can’t yet analyze the grammar comprehensively, deconstruct the text, distinguish the meaning with cultural variations, concepts, nuances, and abstractions. For example, in the German language “Bitte” can be used in many contexts as well as it has formal and informal use. Similarly, “Bitte” can be used as “Please” or “Here you are” or “Welcome” and so on. In many cases, Translation apps like Google Translator miss these different meanings.


Translation Apps are Empowering and Making Lives Easier

In recent years the translation apps have improved remarkably. The integration of voice recognition technology enables the application to convert words and phrases as anyone speaks into text or audio format. It is very interesting as it utilizes AI to learn new things and patterns. So, the more people use it, the apps learn more and get better to interpret text and sound. There are verities of translation apps in terms of features, functionality, user interface, and price. Depend on the environment, used words, talking speed and dialect primarily determines the accuracy of the app’s results. For example, German can be translated better with some apps, but the same apps can perform poorly in French. Similarly, other apps may be more accurate than others with technical words but perform poorly with cooking terms. If you want the best out of the voice-recognition application, you need to speak a bit slowly and use short simple sentences.

The Apps are helping companies to reach out to the new target markets and serving people globally in retail businesses and service sectors. Smaller companies and startup businesses find it suitable to market their products/services worldwide without bearing the high costs of translation. No wonder the apps may still sometimes give you some funny results, but they are accurate in cases of basic translation.

Translator apps on a smartphone are easy to use which made the world a Global village. Traveling has become very easy now without worrying about language barriers to communicate in a foreign language. Image or Visual translation features in mobile apps have taken the translation service to a more continent level. As a result, you can take a picture or point your smartphone camera to any text in a foreign language to see the instant translation results.


The Future of Translation Apps

Many companies like Twitter, Facebook, Skype, eBay, and WeChat are integrating translation features to enhance their interface and usability all over the world. So, demand for translation apps is increasing day by day and it will have huge opportunities in the future. After the development of visual translation, we are taking advantage of Google Glass that involves the process of keeping your head still simultaneously pointing at a foreign test, and then commanding, “Ok Glass, translate this for me”. Likewise, HP has invested in SpeechTrans, a startup company that will facilitate real-time translation of conference calls and ongoing business meetings.

These advanced technologies and tools may not entirely substitute human translation in the high-end global market. However, in the future, they are going to be more useful in satisfying the requirements of highly focused translation in engineering, law, healthcare, and IT industry.



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